Strategy & structure
Define audiences, priorities, navigation and conversion paths before building individual pages.

Make the next step obvious. Build an online experience that explains your value, earns confidence and helps the right visitors take action.


Before design comes the business question: who is visiting, what do they need and what should happen next? That answer should shape the content, page structure and experience.
Combine the right elements for your business. Your proposal defines the precise scope and supported systems.
Define audiences, priorities, navigation and conversion paths before building individual pages.
Create responsive layouts, accessible interaction patterns and a content structure your team can maintain.
Scope products, payments, shipping and system connections where an online store is required. Confirm platform and third-party costs.
Check content, forms, key journeys and tracking. Plan handover, maintenance and the improvements that follow launch.

Define what will be delivered, how it will be checked and who takes ownership after handover.


A review can identify whether targeted improvements, a redesign or a new build is the most practical option.
These can be included, but should be itemised separately from the initial design and build.
Pricing, service hours, lead times, third-party fees and delivery responsibilities are confirmed before work begins. Recommendations depend on your current environment and agreed requirements.
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